If you are the proud owner of a new company that is slightly established but needs more work in terms of market, you might want to officially launch your event an official product launch. A product launch is essentially a marketing event to potential customers and of course your current clientele to market your brand to them, to show them what your brand and your product is capable of and to give them an experience of your product.
Of course, your next immediate goal is to create somewhat of a buzz about your product to the business world and to the friends and family of every one of your guests. Today social media has bought the whole world a lot closer and has made each person have a lot more “friends” on line than they have in real life, Therefore if you have a guest life of two hundred people and each of those two hundred people have five hundred friends online, right there you have the potential to market your brand and your product to at least one hundred thousand people simply by asking them to put something online about your event. Even when asking, you will not need to ask directly, as any professional marketing agency will tell you, you need to ask in the most subtle way possible by having an online selfie competition or an Facebook based competition giving customers the opportunity of winning a gift – possibly one of your products if they were to post a note or post about your event..
Timeline of the event
You will need to start off your event planning by writing out an event schedule or a timeline for your event. You will need to start off with what is called a curtain raiser which is the first item on the schedule. The curtain raiser will need to be a show stopper and will need to grab your guests attention from the first minute of the event. It is best that you get an experiential marketing agency involved with your event planning if you have the finances to do so.
An event planning agency will be able to let you rent the things you need for the event launch as opposed to your having to buy them out right if you were planning the event yourself and therefore you may actually be able to cut down on your budget significantly by hiring an agency. Plan out your event and come with a budget plan that you will be able to compare with a quotation that you obtain from the event planning agency and make your decision wisely.